KISHA SAN JUAN
Marketing Campaigns
I've created campaigns in group settings seeking to improve the lives of our target audience.
Digital Marketing
For this project, my group and I created a social marketing campaign which aims to raise awareness about persons with disabilities. I was the main copywriter of the group and helped write copy for the mock social media collaterals and market research slides. This project received an A grade from our tutor.
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Click below to view the full slide deck!
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Advertising
Describe your image
Describe your image
Describe your image
Describe your image
For this project, my group and I created this mock advertising campaign to promote Lifebuoy's Total 10 Body Wash within a budget of $150,000 through the use of creative collaterals.
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As the Creative Director, I was in-charge of the sales promotion advertisement and the storyboard for the TV advertisement. I came up with the creative direction of the campaign as well as how to promote it effectively through the use of traditional and new media. This received an A+ grade from our tutor.
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Click below to view the full slide deck!
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Public Relations
For this project, my group and I created this mock public relations campaign for a Marks and Spencers campaign which seeks to improve its market presence and improve brand loyalty amongst its customers.
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I helped come up with tactics to improve brand loyalty and clean up the report. I also helped to write the copy for the various collaterals. This received an A grade from our tutor.